us? >> well, a lot of business schools on how to make money. i want to tell people if you run business, you have to run the value first. to surf the others, help the others, that's the key. because i... one of the things we believe is if you think about making money and this is the u.s. dollar, talk about hong kong dollars, nobody wants to make friends with these people. thing about how can you help people and create value for the others and then you'll get the money. this is how we succeed in china. and this is why you call us believe that. people say jack, your company is crazy. how can you do that. this is the way we run the business. and i think this is the way the 21st century. the other thing is also focused on quality and people. >> rose: say that again? >> your own people. because i think china, the best resource is not... it's the human brain. 1.3 billion people. if we develop their brains, that's got a lot of innovation. that's the best resourcings we could ever have so many you